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ATTENTION! Apply to the Brand Trainer University to learn how to build a seamless online group coaching program that allows you to spend less time in your business, work from anywhere and impact your dream clients while increasing your income!

Learn how to gain more freedom, flexibility and consistent financial growth in your business ALL ONLINE!

Get clear on your niche and your offer so you can attract your dream clients
Set your business up so you only have to show up in the areas you absolutely love
Use our proven strategies to turn your audience into actual paying clients organically

APPLY TODAY

From struggling fitness solopreneurs to 6-figure online fitness business owners

"I QUIT MY JOB

TO PURSUIT FITNESS, BUT I HAD TO LEARN THE HARD WAY"

-Chrys (BTU Founder)

After quitting my job I went into full on survival mode. I picked up every fitness gig I could apply to or inquire about, started working at a big box gym and began building my social media presence to promote myself.

After driving back and forth to train clients, classes and members at every gym, studio, park, garage and parking lot you can think of I finally realized I was working way to hard to not be hitting my financial goals. I had no systems, no automation and I wasn't running my business... my business was running me!

"I went from making $20,000 per year, to $20,000 in just a couple of weeks"

Everything changed when I got clear and strategic!

After keeping a full book of in-person clients for years, I transitioned completely online and did the same exact thing! The only problem was, I kept hitting ceilings.

I was creating meal plans and fitness plans from scratch for every client. Most of my processes weren't automated and I didn't have a repeatable sales process.

That is until I got clear on my offer, I got clear on my annual financial goals and I started to think (and act) like a CEO.

I niched down even further, created an online group coaching program and went from working 40-60hours per week in my business to 2-4 hours per week -- and this same method helped me create 6 figures for my business consistently.

These are the same methods we teach in BTU.

STEP #2

YOU HAVE TO GET REAL WITH YOURSELF

Only YOU can make the decision about whether or not you want your business to stay where it is currently, or reach a new level.

Whether you have SOME things automated or NOTHING at all, if you're still working twice as hard and not where you ultimately want to be in terms of financial freedom, or schedule freedom, it's time to make a change!

Your mindset matters most ... so if you think any of the following:

I'll start when my schedule and other obligations slow down

I feel like I'll lose people if I charge more

I need to wait until _____ Before I can go all in for my business

Someone else is already offering a program like mine

I've already learned everything I need to learn, I just need to do it

You're definitely going to want to keep scrolling ...

If you're a coach in the fitness, nutrition or wellness space, we're here to help you stop making these mistakes:

Wasting time playing the guessing game Teaching or training in person or online via Zoom/Facetime sessions so your clients can be held accountable

Trying to land new clients with free consultations and/or sales calls to get people to sign up for your services

Scheduling clients manually, or dealing with clients who miss sessions or forget to schedule

Hunting down clients for payment or reminding them that their payment is due

Creating content because you fear that if you don't post or keep your audience engaged you won't get new clients

Stressing to run your business because it feels like you're working 5 jobs trying to manage and juggle inquiries, emails, social media, scheduling, payment and more.

Creating custom meal plans and training plans because you think your clients will only pay you more if it's custom

Charging less than $1,000 for your services and expecting to scale your business

THE PROBLEM ISN'T YOU!!

It's your lack of systems and processes!

We know you love what you do. But running a fitness business without systems is like trying to drive a car with a flat tire. You're going to burn out, over work and waste time pulling over to fix the issues keeping you from moving forward.

Not only that but your lack of systems stunt your growth! They put a ceiling on how many people you can actually impact and how much more you can actually grow in your business.

Apply to the Brand Trainer University and get access to our exclusive training for fitness professionals where we teach you what you need to know about creating an automated online fitness business that attracts the clients you actually want to work with.

CLICK HERE FOR AN INVITATION

IMAGINE WHAT YOUR LIFE WILL BE LIKE WHEN

You're focused less on growing followers and more on pouring into the clients you love to work with

You're ONLY working with the clients that YOU want to work with and not wasting time on clients who want a lot for a little bit

You stop teaching and training multiple times a day and start reclaiming your time so you can live your life on your terms and work from anywhere

You reach your financial goals quicker and easier by charging what your program is actually worth and not what you THINK people will pay you

You're not burned out creating meal plans and/or workouts plans

You don't have to hunt clients down for payment

You create a group coaching atmosphere that allows you to cultivate connection and community amongst your clients

Your clients show up and get the results they'll be proud to talk about without you holding their hand every step of the way

You can close new clients in your sleep

STEP #3: STOP LETTING YOUR BUSINESS RUN YOU

When I launched my first online fitness program, I had no launch plan, minimal promotion and was doing everything manually. I mean EVERYTHING. Sending out emails, responding to inquiries, collecting payments, creating custom meal plans, workout plans, training in person and coaching on FaceTime.

I was burned the hell out!

Not only that, but I was only charging $50 at the time for "online training" and made $500 in my first launch. You do the math lol.

I remember thinking. I'll just launch again in a couple of weeks. And that became my launch "strategy." I would just keep making announcements on social media to try to get new clients in my door. What I didn't realize at the time was... if a launch is done properly, you'll only need to do it a couple of times a year (if that). But this was before I started building a business. I was still hustling and trading time for money.

I was training clients in person, trying to start (and run) an online business, busting my ass to get new clients, building content for social media, trying to find time for my own workouts, making space for "adulting" (because bills and life) and trying to squeeze in a social life. PHEW!

I knew that in order for me to get anywhere NEAR my 6 figure goal, I was going to have to raise my prices and actually get strategic. So I took the first step... and here's what happened...

I RASIED MY PRICES AND WAS

STILL WORKING TWICE AS HARD

The thought everything was going to be smooth sailing once I raised my prices a tad. Truth be told I was still playing small and only bumped my prices up $50 because I was still afraid to lose clients. Not only that but after my mini price increase, I thought that all I needed to do to make sure I got new clients was post on social media every day.

Here's why that was a terrible strategy...

Not only did my business rely on how active I was on social media (which is a full-time job in itself), when I did start getting new client leads, I was also on sales calls ALL DAY trying to close new clients on top of everything else I was doing manually.

And you may be thinking "at least you were getting clients," but when I tell you I was STILL exhausted. My time was STILL not my own. So although having an online program option had a nice ring all I did was create more work for myself. On top of sales calls/consultations, I was on the phone or glued to laptio training my clients via Zoom. I was coaching virtual classes and sessions thinking I needed to be in my clients faces in order for them to see results. I was working 14-18 hour days and was always tired, irritable and never wanted to do anything because I was fixated on making this online business work. Sometimes I would just pull all nighters in order to get my manual emails sent, freebies created, meal plans customized, social media posts edited and workout plans finished.

I knew with the burn out I was feeling, this was NOT the life I wanted to live.

FINALLY ENOUGH WAS ENOUGH! IT WAS TIME TO WORK SMARTER AND LEVEL UP IN MY BUSINESS!

I was not (and still am not) about that "Grind harder," "Sleep when you die" life. I believe you can find more efficient ways to reach your goals without driving yourself into the ground to prove to yourself that you have grit! I started literally feeling my stress and exhaustion in my body from working day in and day out, and I KNEW there had to be a better way to make the impact, run my business while making the income I wanted to earn.

I had finally had enough! I prayed about my next moves, completely ditched my old ways of running business and started thinking like a CEO.

CEO's make decisions, they don't spend time on the floor being the technician of the business.

So that's what I did. I made the decision to work smarter not harder and built out a system for my business that helped me get clients on autopilot (literally in my sleep, on vacation while I was at the gym you name it). I would legit wake up like "oh heeey new clients."

The systems I built gave me the privilege to ONLY working with people I wanted to work with at the price I wanted to charge without sales calls and all the manual labor. This is the same system we currently teach our students in the Brand Trainer University and the one you'll learn when you APPLY!

Elle's Story

I never thought that I could train people online and make REAL money doing it

Similar to Chrys, when I first started my personal training business I never had a launch plan. I just started training because I loved fitness and wanted to help others reach their goals. I ESPECIALLY didn't think I could launch an online business and actually make enough money to sustain the life I wanted to live.

My limitations were self inflicted. I thought "why would someone pay me that much to train them virtually?" I guess I assumed people wouldn't value that experience. What I didn't know is that I would soon learn the keys to building a profitable online business. But first... God took me on a detour.

As an in-person trainer, I was too busy to think about building anyone's online anything. Why? Because I was training all day, sending emails manually, writing blogs, editing content, designing my website (because I thought that was important if you wanted to be taken seriously). I had no idea what a sales page or funnel was. I was creating all of my meal plans and programs one client at a time. Not only that, but my schedule was dictated by my client's schedules (which meant I couldn't really take off for any extended amount of time) and I was collecting payments manually.

I felt like my business had me held hostage. I began feeling super overwhelmed and exhausted and I knew if I really wanted to grow my business and actually enjoy running it, I was going to have to find a better way!

I STARTED MAKING $15k - $20k MONTHLY

I started implementing strategic systems and business started BOOMING!!! So much that other trainers in the gym wanted to know my secret.

The secret >> my systems weren't just set up for current business, they were set up to get NEW business. Everything was running so seamlessly that all I had to do was show up. It was great until I hit another obstacle that most trainers don't plan for.

SCALEABILITY !

My business wasn't scalable. I was getting all these clients but I was only one person. I was training as many clients as I could with only 24 hours in a day to do so. Which is great until you're working from open to close 7 days a week with little time to even eat a decent meal, workout, do anything else outside of training. It was wearing me out.

Though the money was good, I continued to seek ways to work even more efficiently!! This is why we teach our students to never stop learning and improving!

Most personal trainers chase the next client or dollar before they start planning for financial growth, and usually they burn out trying or they hit this same wall.

Take it from me... if you plan to build a scalable business, make your business scaleable from the beginning.

Luckily, the systems I had already built out in my in-person business were such a great set up to start building online.

FROM PIVOT TO PROFIT

As I was building out my online program and still training in person, the pandemic had other plans. Although covid created a lot of devastation to a lot of in-person trainers, it was a wake up call and blessing to my business. I made some tweaks to create a seamless lead generation machine (all automated), that brought me online clients left and right. The only thing I had to do was follow up with people! It was amazing!

I would literally wake-up to notifications of new clients in my program and money hitting my account. I could not believe how easy it was (after all of the backend hard work and set up of course!). All I could think is why was I not doing this sooner!! Heck why isn't everyone doing this!

I even raised my prices again, even higher this time, and was closing dream clients with no questions asked.

The best part was, I never had to step foot in front of a zoom training call. I even ended up leaving the gym for good and now I'm truly able to work from anywhere!

You can learn to do the same!!

THIS KNOWLEDGE IS NOT OURS TO KEEP. WE WANT YOU TO WIN TOO!

This is why we partnered together to created The Brand Trainer University. We teach you our exact methods that we've used to build powerful online automated systems that have helped us generate $20-$50K months. You’ll learn all this plus more within our program.

GET YOUR EXCLUSIVE INVITE TODAY!

THE BRAND TRAINER UNIVERSITY

IS THE #1 ONLINE FITNESS BUSINESS COURSE

AND COACHING PROGRAM FOR PERSONAL TRAINERS, FITNESS COACHES AND WELLNESS PROFESSIONALS

No one should have to invest in multiple courses/coaching programs just to get their desired result. That's why we created a one-stop-shop that incorporates every element you need to have to build AND SCALE a successful fitness business.

We not only teach proven methods for social media, branding and lead generation, but we also show you exactly how to automate and create systems that yield high conversion rates, less manual work, dream clients, residual income and the freedom to work from anywhere you want.

We'd love to invite you in on this training... but first...

We're so excited to see if you're a good fit for this training. The fact that you've gotten this far says a lot about what you want for yourself and your business. We review every application carefully to make sure those who attend can actually benefit from the program we provide. Please take a couple minutes to complete the form below. Get specific! We want to know more about you, your business and your business goals. This is a great way for us to get to know a little more about you.

WHEN FILLING OUT THE APPLICATION MAKE SURE YOU SCROLL TO FILL OUT EVERY QUESTION. If you don't click the "I'm Ready" Button to submit your application will not go through.

Here's what some of our students have to say

One of our newest clients sent us this shortly after she enrolled...

WANT TO ACCESS OUR LIVE TRAINING "HOW TO AUTOMATE AND SCALE YOUR FITNESS BUSINESS"

APPLY BELOW

***WHEN FILLING OUT THE APPLICATION MAKE SURE YOU SCROLL TO FILL OUT EVERY QUESTION. If you don't click the "I'm Ready" Button to submit your applicatoin will not go through. ***

Hi I'm

Jeremy Jackson

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"We help fitness professionals go from overworked employee of their own business, to CEO who works from anywhere and lives life on their terms."

Helping Fitness Coaches and Personal Trainers Reach More Customers, Impact More Lives, And Make a Bigger Difference.

We're Chrys & Elle.

We started out similar to you… training clients left and right, working to keep clients in the door, hunting clients down for money when it was time to pay and even trying to use social media to attract the right people. Well after time went on, we made up our minds that we didn’t want to be glued to the gym all day and wanted to have the freedom and flexibility to not feel like an employee of our own businesses.

We love providing cutting-edge visibility strategies so that you can cut through the confusion and get straight to the strategies that will actually help you to grow your online fitness business.

Helping Fitness Businesses Reach More Customers, Impact More Lives, And Make a Bigger Difference.

Hello, We're Chrys & Elle.

"We help fitness professionals become the CEO of their business. Our first goal is to get our clients wins so they can live their life on their terms!"